Sunday, October 13, 2013

Making an Impression - Copywriting for Business, Online and Social Media

Remember that old saying that ‘you only get one chance to make a first impression’? It could refer to you meeting someone for the first time, whether on a social level or for business. Maybe it was connected to your choice of a colour scheme for your corporate identity, your style of print advertising, your company logos on your vehicles, even your shop window displays. It could be related to your choice of clothes for a social engagement or an important business meeting, or even the type of handshake you employed when encountering new people. 

In the incredibly interconnected modern world a good first impression is still very important and today your website is often the first place people will encounter you, your company and your products and services. You can’t simply put your brochures online, because writing for the Internet is very different than in traditional printed materials. On the web, you only have seconds to grab and hold someone's attention, since people typically only scan pages quickly. A good copywriter can help you create attractive content for your website.

I have extensive experience in writing for a wide range of industries and markets. Contact me directly for details of rates and fees regarding copywriting services.

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