Friday, October 25, 2013

Killer Headlines - Copywriting for Business, Online and Social Media

On the Internet, you need to stand out as much as possible if you want to get noticed. However, just having a cool website or even a fabulous product doesn’t always do the job. You need to retain the customer’s attention for long enough to actually have a chance at doing business with them. You have very little time before the person clicks away to visit another site, so you need riveting headlines on your web pages, something copywriters are trained to produce. 

Think about it in terms of books or newspapers, if you prefer. A title can make or break a book in terms of sales. The title entices you to pick up the book, check out the front cover then read the back cover synopsis to see what the story’s all about. These things are all important, but the title is what grabs the reader’s attention in the first place. Similarly with newspapers, the headline on the front page is what encourages you to pick that paper and read the rest of the article. This is also what separates that particular newspaper from the other publications beside it on the rack. 

I have extensive experience in writing for a wide range of industries and markets. Contact me directly for details of rates and fees regarding copywriting services.

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