Tuesday, October 22, 2013

Consulting the Experts - Copywriting for Business, Online and Social Media

As a copywriter, I always obtain as much information as I can from the client at the outset of the project, even down to the smallest details of their operation, which the client may sometimes have overlooked. More importantly, I attempt to determine just what they are looking to promote in order to truly set themselves apart from their competitors. However, no matter how much research I undertake into various types of extremely complex surgical procedures, the processes of oil and gas exploration, the workings of car engines, real estate, animal health, landscaping, agriculture, insurance, the financial markets, or whatever the company’s business involves, it is still ultimately up to the client to perform the final review of the text before their website actually goes live.

Let’s compare it to perhaps ordering some new business cards. In most cases, the printer will provide you with a proof, but if you give your approval and then later discover that your e mail address or phone number is incorrect, the error lies with you, not with the printer. Similarly, the client hires a copywriter for their expertise, but the client is the expert in their own profession and has to sign off on the website’s copy at the end of the process, ensuring that all the technical, legal and intricate details are correct.

I have extensive experience in writing for a wide range of industries and markets. Contact me directly for details of rates and fees regarding copywriting services.

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