Thursday, September 12, 2013

People Don't Read Web Copy - Copywriting for Business, Online and Social Media

These days, any organization that wants to either do business, or stay in business, has to have an online presence. A website is crucial if you are going to connect with both your existing and potential customers and you need to make sure your web pages tell your clients everything they need to know about your products and services. However, despite that, you can’t include too much information, especially on your home page, the place where people will first encounter you. Readers of web copy typically scan the page very quickly, rather than actually reading every single word. Consequently, it’s vital that you have the right words, and enough of them, to grab and hold the visitor’s attention. 

I have extensive experience in writing for a wide range of industries and markets. Contact me directly for details of rates and fees regarding copywriting services.

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