Wednesday, September 18, 2013

Online Brochure Not Brochure Online - Copywriting for Business, Online and Social Media

Many companies make the mistake of simply putting their brochure online when they have a website created. After all, they already have all the information aimed at potential customers in printed form, so why not put it all online? The details are already in existence and have worked perfectly well so far, so why not just use the text on your website? Surely it’s the same thing, isn’t it? 

The truth is, you can’t simply put your brochures online, because writing for the internet is very different than writing for traditional printed materials, whether they are brochures, catalogues or even direct mail pieces. You only have seconds to grab and hold someone’s attention on the web, since people typically scan text very quickly. 

I have extensive experience in writing for a wide range of industries and markets. Contact me directly for details of rates and fees regarding copywriting services.

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