Perhaps
your website also uses the infamous phrase inviting people to ‘visit us for all
your (insert industry sector here) needs’? While this no doubt represents a
very pleasant invitation, it doesn’t really say much about you. Nor does a
claim to offer ‘the very best in customer service’ or to posses anything that
is ‘state of the art’. If the home page on your website includes such
words as ‘our 80,000 square foot facility is state of the art’, what does that
actually mean and more importantly, why would your customers care? What
benefits does the size of your building actually provide the customer
with?
Size may matter to you, but what matters most to your client is whether, for
example, you can provide difficult to obtain, fully warranted parts, that can
be shipped overnight at 20% less than your competitors. This is the sort of
thing people want to know in order to buy from you and pointless buzzwords and
catchphrases will do nothing to inspire ongoing customer loyalty.
I have extensive experience in writing for a wide range of industries and markets. Contact me directly for details of rates and fees regarding copywriting services.
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