Friday, November 22, 2013

Writing by Writers - Copywriting for Business, Online and Social Media

This article's title might seem to be stating the obvious, but was inspired by the continuing trend of people deciding against using a professional to compose their website copy. Some people even go to the trouble of contacting an experienced copywriter, give them all the information the writer needs to provide a quote and then still decide they’ll try and do it themselves. Or maybe that high school kid who worked in the mailroom last summer could do it? He seems really smart. I mean, just about everybody knows how to write, right? It’s pretty straightforward to be able to get things down on paper or on the computer screen. How hard could it be?

Again, stating the obvious perhaps, but a professional writer writes, that’s their job and what they get paid to do. And they can command a fee for their work because they know what they’re doing. You need words that will market your company and promote or sell your products and services. A copywriter knows how to do this and can make a great deal of difference to how your business performs in the marketplace. 

I have extensive experience in writing for a wide range of industries and markets. Contact me directly for details of rates and fees regarding copywriting services.

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