Monday, November 25, 2013

How Hard Can It Be? - Copywriting for Business, Online and Social Media

When it comes to writing, some people still ask, "how hard can it be?" Think for a minute about that question. Just because you’ve seen a few medical shows on TV over the years, would you consider yourself capable of performing surgery on someone? And would you consider removing one of your own teeth or would you always consult a dentist about performing such a procedure? Most of us know how to check the oil and put gas in the car, but how many of us know how to conduct a complex repair on a vehicle engine? For this task, we consult the experts and pay them for their expertise, without ever thinking, hey, maybe I’ll do this myself.

Now that we’re all so dependent on technology in our daily lives, it’s much the same with computers too. Most of us don’t have a clue how a computer works and take our machines to professionals for service and repair. Got a problem with the furnace, your electricity supply or a major plumbing issue? You call a professional, every time, confident that they’re far more knowledgeable about the problem than you are and that they know what they’re doing. If you’re going to engage an expert to build a website for you, why attempt to cut corners by having substandard copy on those expensively produced web pages? You need to hire a professional copywriter, period. 

I have extensive experience in writing for a wide range of industries and markets. Contact me directly for details of rates and fees regarding copywriting services.

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